Your Product and Intellectual Property (IP) Assets
Often, entrepreneurs and business owners may think which is the best IP Asset for their intellectual asset (product/service) – should they file a Trademark or a patent or they should keep their invention as a Trade secret.
In fact, there can be multiple IP assets that could be used for developing an IP portfolio around a single product/service. For example, “Uber” product is protected by a portfolio of IP assets such as Patents, Trademarks, Copyrights, Trade secrets, and Industrial designs. The “Uber” name and logo is protected by trademarks, processes of searching and assigning a cab/driver is protected by patents, algorithms for finding a shortest and cost effective route are protected by trade secrets, the commercials/advertisements for “Uber” are protected by copyrights and the wireframe model or design of Uber’s app/website is protected by industrial designs/design patents.
For learning more about Intellectual Property assets and ways to protect your company’s IP assets, please connect with us at firstname.lastname@example.org